The show revolves around the lives of the members of an Uber Wealthy - High Society Gujarati family of Cuffe Parade - South Mumbai, whose daughter-in-law is from a middle class Delhi background.

Created by Arre, I Don't Watch TV is a web series depicting the struggle and difficulties in the lives of Indian TV actors and actresses. Renowned actors Nakuul Mehta, Alekh Sangal, and Ram Menon takes the viewers on an unbelievable journey featuring the BTS drama, struggle for power, and the chaos and madness of the TV industry. Watch I Don't Watch TV online to enjoy this unique show. Various other popular faces from the industry such as Karan Wahi, Drashti Dhami, Karan Patel, Rithvik Dhanjani, Kritika Kamra, Rajeev Masand, Disha Parmar, Aneri Vajani, Riddhi Dogra, Mishkat Verma, Mukesh Chhabra, and Sana Sheikh also make their presence felt in the show. Watch I Don’t Watch TV all episodes on MX Player.

Priya falls in love with Rahul, a womaniser, who jilts her after she gets pregnant. However, when she is ostracised by everyone, Ajay, her best friend, supports and helps her.

Timid Rajesh Malhotra escapes his tyrant father and meets Meena in a foreign land. The two lovers decide to marry, but when Meena's parents object, Rajesh decides to win them over in the quirkiest way.

Raja and Madhu fall in love and decide to get married. However, her brothers are against the alliance and devise a plan to drive the two apart.

Raju, a young man, is devoted to his stepmother as he only wishes to be showered with motherly love. However, his stepmother exploits his love to extort his wealth.

Amar's mother rules her house like a dictator and tortures her daughter-in-law, Sharda. After Sharda and her daughter die, Amar decides to teach his cruel family a lesson with the help of Seema.

Chennabassapa decides to sell a plantation to be able to build a house for his family, which does not sit well with the caretaker. Soon after, Chennabassapa's daughter, Uma, starts acting strange.